Restaurant Business: With smoking bans everywhere, restaurants rethink the traditional giveaway...

Branding matchbooks is so 2002. With smoking bans everywhere, restaurants rethink the traditional giveaway.

Restaurant: RIINGO NEW YORK CITY

Matchbook alternative: Tissues supplied by AdPack USA (www.AdPackUSA.com)

Cuisine: Japanese American

Smoke free since: Opening, January 2004

Cost: 30-50 cents per pack

Comment: "We wanted something that would be new to Americans and non-traditional," says assistant general manager Yuka Abe. "And these are very practical besides."