MISSION
AdPack launched in 2004, to introduce the Japanese phenomenom of tissue pack advertising to the Western market. AdPack specializes in low cost, high impact advertising and intercept marketing. We work with clients to develop effective strategies for reaching out to potential consumers while delivering high quality product programs through our "adspaces".
AdPack's mission is to give advertisers and clients an alternative to traditional Western marketing, by introducing an advertising concept that has reached huge success in Japan.
ORIGINS
Headquartered in New York, AdPack is a division of ITOCHU International, the North American subsidiary of Japan's ITOCHU Corporation.
Founder Chubei Itoh established ITOCHU in 1858 as a trading company for linens, drapery, thread, and yarn. The family business continued to grow; diversifying its trading and expanding its operations internationally. Today ITOCHU has grown into a Fortune 500 trading company, offering trading services for more than 20,000 different items, managing a portfolio of 626 subsidiaries and affiliates, and operating in over 80 countries.
FUTURE
In AdPack’s future is the seamless merging and growth of our creative and production services. We will continue to experiment with our unique form of advertising; providing our clients with interesting strategies and alternative advertising [applications]