Media Buyer Planner: Thomas Targets Doctor's Offices with Tissue Packs

Thomas Direct, a promotional products distributor for the pharmaceutical industry, has partnered with AdPack to introduce a new family of tissue-based marketing products.

In September, Commerce Bank placed an order of two million customized tissue packs from AdPack to provide free to customers at branch banks and community events.

AdPack will provide Thomas Direct with promotional products including individual tissue packs, towelettes, anti-bacterial wipes and tissue boxes. For Thomas Direct, the pocket-sized giveaways can be customized and delivered directly to an advertiser's potential customers - doctor's offices and their patients.

According to AdPack, unlike flyers or direct mail, the advertisement is not discarded until the tissues run out, giving it guaranteed repeat exposure.