Media Buyer Planner: Low-Tech Tissue Packs Get High-Tech Partner

AdPack USA, the company that offers advertisers the opportunity to distribute advertising messages and coupons via packs of tissues, has signed a partnership with qtags to offer two interactive campaign options in the hopes of giving advertisers additional ways of measuring a campaign's effectiveness.

The partnership with qtags allows advertisers to feature a call to action on the tissue packs that instructs consumers to text a "qtag number" on their mobile phone, or to go to a web page to receive free or discounted products or services.

"By partnering with qtags and creating specific web pages for coupon inserts, we can easily help our clients more quickly gauge how well their campaigns are performing," said Steve Jacobs, president, AdPack USA.

He says the new options are a blend of proven and effective traditional marketing tactics coupled with the "instant gratification and feedback offered by interactive marketing."