Media Buyer Planner: H&R Block Replaces Chocolate Bars with Tissues

AdPack USA seems to be steadily gaining traction among advertisers. The U.S. Army, Commerce Bank and now H&R Block are among the companies that have recently used the company's branded tissue packs to reach consumers.

H&R Block has ordered 25,000 packs of personalized tissue packs from AdPack for use in 21 of its offices throughout Colorado, Minnesota, Missouri, Iowa, Wisconsin, North Dakota and South Dakota.

The tissue packs have replaced the candy bars it has traditionally given customers at the height of tax season because, says Kristen Fusco, marketing consultant for H&R Block says, "We wanted our brand to stay in the hands of our customers for more than the two minutes it takes to eat a candy bar. Plus, we chose to hand them out in colder states where tissues are truly appreciated."