Media Buyer Planner: Five Below Targets Teens with Tissue Packs

Extreme-value retailer Five Below will offer holiday shoppers free branded tissue packs with coupon inserts this holiday season. The retailer offers teen-focused products for $1.00 to $1.50.

Each pack of 10 tissues contains a coupon insert that offers consumers five dollars off any purchase of $15 or more through February, according to AdPack USA, the out-of-home marketing company handling the campaign. All 52 stores throughout Pennsylvania, New Jersey, Delaware, Maryland and Virginia are participating in this promotion and will begin distributing the packs (in stores) on December 16.

Earlier this year, Five Below used custom-branded tissue packs to support a back-to-school campaign, distributing 70,000 packs to schools surrounding the company's store locations.