Florida Hotel & Motel: Japanese Government Uses Tissues to Promote Tourism

The Japan National Tourism Organization (JNTO) has partnered with AdPackUSA to develop personalized promotional tissue packs to encourage North Americans to travel to Japan.

Launched at The New York Times Travel Show on Feb.23rd-25 at the Javits Center in New York City, the tissue packs featuring the "Yokoso (Welcome) Japan, East of Ordinary" campaign slogan along with scenes of different symbols of Japanese Culture, were handed out in the exhibit hall. The JNTO will also distribute the tissue packs at a variety of cultural and community events throughout the year.

"Tissue packs advertising and marketing are ubiquitous in Japan. With over four billion tissues packs given away annually in Japan, it really is a common and accepted form of marketing," says Steve Jacobs, president, AdPack USA. "This is a way for the Japanese government to communicate its message to the North American audience in a non-traditional but very strong and effective way."

AdPack USA is a division of ITOCHU International Inc. (www.itochu.com), the North American subsidiary of Japan's giant ITOCHU Corporation (www.itochu.co.jp), a global Fortune 500 company.

AdPack USA is an out-of-home marketing company specializing in intercept marketing and place-based advertising through its line of promotional facial tissues, towelettes and wet towels. These products are used as a way to help advertising focused advertising and marketing messages. For more information, visit www.AdPackUSA.com