FastCasual.com: California Tortilla, AdPack partner for promo

NEW YORK — California Tortilla has purchased 10,000 branded tissue packs from AdPackUSA to promote the opening of two new locations in Pennsylvania and to offer customers a free burrito.

Together with marketing company Street Sampling, California Tortilla distributed the AdPack tissue packs to local doctors' offices and schools to create brand awareness and supply a product that would be useful for potential customers during cold and flu season.

"We needed a medium that would represent our brand," said Stacey Kane, director of marketing for California Tortilla. "AdPack proved to be a useful and flexible medium that let us creatively tell our story and reach our goal of generating local, community awareness in the region of our two new stores."