Cincinnati Post: Ad agency honored

Cincinnati ad agency Barefoot and its tongue-in-cheek campaign for Wonderbra was recognized recently as one of the best entries in a national competition sponsored by AdPack USA, which specializes in out-of-home marketing and place-based advertising. Barefoot's campaign, called "Tissue Aid 2007," touted alternative uses for tissues because, thanks to Wonderbra, women no longer need their "assistance" to stuff bras. Barefoot finished third in the competition, and other companies were asked to design a tissue pack to promote the brand.