ABA Bank Marketing: Tissue-Pack Marketer Introduces High-Tech Interactive Elements

A tissue-pack marketing company has added a feature that allows consumers to interact with advertiser either through text messaging or by visiting a Web site. The company, AdPack USA, New York, says the interactive elements will help advertisers to better understand the success of a campaign.

Advertiser who give away tissue packs can include a "call-to-action" with the packs that instructs consumers to text a "qtag" number on their mobile telephone or go to a Web page to receive free products, services or discounts. "By partnering with qtags and creating specific Web pages for coupon inserts, we can easily help our clients more quickly gauge how well their campaigns are performing," says Steve Jacobs, president.

AdPack USA is best known for creating tissue packs that were given away by Commerce Bank, New Jersey.

The qtags text-messaging system has been used by several financial services companies, including Fidelity Investments and Citi. www.adpackusa.com