AAAA Smart Brief: AdPack hopes contest brings smell of success

Having gained some momentum through deals with Blue Cross Blue Shield, Commerce Bank and Lowe's, AdPack USA aims to propel the tissue pack advertising category to the next level via a creative design contest. The shop that comes up with the most creative use of the pack for an existing brand gets $5,000 and a free 10,000-unit run of the pack.

MediaPost Communications