AdPack USA used a street team of Elle Woods look-alikes - complete with her trusty side-kick dog - Bruiser - to hand out 10,000 "Legally Blonde" branded tissue packs to New York City tourists and locals. Inside the tissue packs, were coupons for tickets to the Broadway muscial. Patrons could redeem the offer at the box office or through Ticketmaster's website, using the code TISSUE, as written on the included coupon.

The Legally Blonde/AdPack partnership saw great success, generating $150,000 in ticket sales through the $10,000 campaign.