We’ve worked closely with Bayer's agency of record, [Initiative] and their out-of-home agency Outdoor Services (OSI) over the past 6 months in order to create this highly integrated campaign. The result is a 750,000 Alka–Seltzer Plus® branded tissue pack distribution that has hit several winter ski resorts and other winter wonderlands across the country. The packs are equipped with 10 biodegradable tissues, 2 Alka-Seltzer Plus® tablets, and a $1 coupon for savings on Alka-Seltzer Plus® products. Soon, as the campaign comes to a close, we will provide more in-depth information regarding the campaigns measured ROI and our approach to this perfectly integrated effort. Please stay tuned!